GA4 purchase events fire automatically, consent runs before tracking, no developer needed – GDPR-compliant from day one.
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Many shops track incorrectly – either too much (GDPR violation) or too little (blind spots in marketing). MyShopSys integrates Google Tag Manager with Consent Mode v2: all services are set to "denied" by default, data is only sent after explicit consent. This gives you reliable analytics data while remaining GDPR-compliant.
Purchase events, items array, shipping costs and tax flow into Google Analytics 4 immediately – without manual event configuration.
Consent Mode v2 with 5 categories: necessary, functional, analytics, external, marketing. All services start in "denied" mode.
The consent banner is integrated directly in the shop frontend – no separate CMP plugin, no license costs, no conflict risks.
New pixels and tags can be added via the GTM container without code deployment. Facebook Pixel, LinkedIn Insight – all through the GTM interface.
Purchases are automatically reported as conversions to Google Ads. Smart Bidding and Target ROAS strategies receive immediately actionable data.
GTM errors (e.g. blocked tags) do not interrupt checkout. A Silent Error Boundary prevents shop crashes from tracking errors.
Request a demo and see how MyShopSys works for your business.
